The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have launched new UK Advertising Codes.
iGaming Marketing
William Hill’s ads fail to get clearance
The Advertising Standards Authority (ASA) has banned an ad campaign initiated by William Hill.
The ads covered telephone and online betting. One ad, in the Racing Post, was headed “William HILL Best Prices FACT” and listed the odds for various sporting events.
The ads covered telephone and online betting. One ad, in the Racing Post, was headed “William HILL Best Prices FACT” and listed the odds for various sporting events.
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Tombola Bingo TV ad banned
The Advertising Standards Authority (ASA) has banned a TV ad for using a negative racial stereotype.
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ASA bans GameAccount’s TV campaign
London, UK-based The Advertising Standards Authority (ASA) has banned GameAccount Global’s TV campaign.
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Paddy Power airs banned TV campaign on YouTube
Paddy Power has chosen to launch a viral ad campaign after the script was banned from airing on TV.
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Tiger Woods rejects Paddy Power’s $75m sponsorship deal
Tiger Woods has rejected a $75 million, five-year sponsorship deal with Ireland-based bookmaker Paddy Power.
Paddy Power confirmed that its negotiations with IMG to sponsor Tiger Woods didn’t work out.
Paddy Power confirmed that its negotiations with IMG to sponsor Tiger Woods didn’t work out.
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Burnley FC, Fun88 sign deal
Burnley Football Club has signed a shirt sponsorship deal with Welton Holdings Limited’s Fun88. Financial details weren’t disclosed.
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bwin to conclude its sponsorship of AC Milan
The bwin Group has chosen to conclude its sponsorship of AC Milan as of next season. The two entities have decided to severe ties after four seasons.
bwin Co-CEO Manfred Bodner acknowledged that AC Milan has made an “instrumental contribution to the further growth in our brand’s recognition and the promotion of our image within the market”.
bwin Co-CEO Manfred Bodner acknowledged that AC Milan has made an “instrumental contribution to the further growth in our brand’s recognition and the promotion of our image within the market”.
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Ladbrokes ends sponsorship of two races
Ladbrokes has reportedly decided to end sponsorship of Great Voltigeur and Bunbury Cup.
According to a report filed by The Guardian, the company terminated its sponsorship of the Great Voltigeur Stakes at York’s August Ebor meeting.
According to a report filed by The Guardian, the company terminated its sponsorship of the Great Voltigeur Stakes at York’s August Ebor meeting.
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Do players look beyond deposit bonuses within loyalty programmes?
The differentiation that bingo operators’ loyalty programme can provide over their increasingly stiff competition is substantial and worth every penny of investment into such a programme.
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