Ed Ware, CEO of 32Red discusses...
32Red has been at the forefront of e-gaming since 2002, establishing our business around our award-winning online casino - a product built on principles of transparency, honesty and, above all else, leading player bonuses. Since then we have endeavoured to stay at the cutting-edge of a competitive industry by launching a poker product and a mobile casino at the beginning of the year. The introduction of which marks a year of expansion for 32Red, with 32Red Bingo set to be launched by the end of the first quarter 2008.
32Red is synonymous with gaming and renowned for producing top quality entertainment and gambling; it is a name that can be trusted to deliver. Indeed we believe our products and company ethos have an appeal that extends beyond the UK market. This has been realized by the launch of our French casino in February 2008.
In deploying an effective mobile casino solution we selected Spin3 and their GameWire platform. As leaders in this niche market it was an easy choice. Plus Spin3's connection to Microgaming - a company 32Red has long had an association with - meant integration was straightforward. Using this as a solid basis we hope to build on the relationship; expanding our number of mobile games, increasing deposit and withdrawal methods and developing the interaction between mobile casino and player.
Initially, deployment required a great deal of support and training. Although there are distinct similarities between our casino products, ultimately it is vital to consider the differing technologies and market space that mobile casino players occupy. Thorough market research and testing was carried out to ensure that we could bring all that embodies 32Red Casino into the mobile product. A goal which we think has been achieved in 32Red Mobile.
In establishing 32Red Mobile relatively early we hope to benefit from what is a burgeoning gaming sector and ultimately emerge as an industry leader in mobile gaming by the end of the year. To that end we are promoting 32Red Mobile through a new player sign-up bonus of up to £100 free and £10 for existing players. We are very excited to be able to offer our players the flexibility of playing our trusted brand both online and on the move.
