Bullet Business

"Brand bidding stats are widely misunderstood"

Search engine marketing requires a balanced approach and understanding of which keywords are leading to the desired conversion. The idea is to look at keywords in buckets by strategy, with some keywords being direct response focused while others are brand centric.

Published Dec 19, 2008 / Read More

Online bingo ends 2008 on an optimistic note

2008 has proved to be quite an eventful year for the online bingo industry in the UK.

Be it for category expansion or new players, product development or technology, B2B or B2C…this form of gambling remained in news for a series of developments throughout the year.

Published Dec 19, 2008 / Read More

Ladbrokes reacts strongly to a report in Sweden

Ladbrokes has described a report issued by the Swedish National Gambling Consultation "as protectionist and anti-competitive."

Published Dec 17, 2008 / Read More

"Having user experience experts is fundamental to successful product"

A recent report by Juniper Research indicated that the total annual wagers via mobile phones are being projected to cross the $27.5 billion-mark by 2013.

Published Dec 17, 2008 / Read More

Breaking of state-monopoly in Sweden recommended

A public commission in Sweden has suggested that the monopoly should be broken up, at least partially.

Published Dec 17, 2008 / Read More

RGA urges authorities to address unfair restrictions

The Remote Gambling Association has welcomed the French Council Presidency initiative to review gambling laws and calls on the European Commission to continue infringement proceedings against Member States.

According to the RGA, these efforts should not, however, slow down infringement proceedings against Member States that are failing to apply EC Treaty rules in this area.

Published Dec 17, 2008 / Read More

Gambling pressure forces clubs to think again over kids' shirts: report

West Ham's sponsorship deal with SBO Bet has highlighted the extra care football clubs must now take when accepting cash from gambling companies.

Published Dec 17, 2008 / Read More

New portal launched for online bingo community

A new independent bingo site (bingoadvisor.co.uk) dedicated to providing UK bingo players with a trusted and safe online bingo experience has been launched.

BingoAdvisor.co.uk provides tips and detailed reviews of the UK's best online bingo providers.

Published Dec 17, 2008 / Read More

NYX Interactive sets up its international sales team in the UK

Continuing its expansion spree, NYX Interactive AB, a company registered in Stockholm, has set up its international sales team in the UK.

The company, a solutions provider for WLA and commercial gaming operators, has stated that Steve Cook will establish a team based in London.

Published Dec 17, 2008 / Read More

Gala Coral Group adversely affected by smoking bans

Gala Coral Group has acknowledged that it was adversely affected by smoking bans across England, Wales and Scotland in its bingo clubs and casinos which was the main reason for the year-on-year reduction in Group EBITDA.

Published Dec 17, 2008 / Read More