Unibet Group has decided to enter the global gaming B2B market. The group will offer its proprietary Sportsbook and risk management services to external customers.
Petter Nylander, CEO, Unibet stated that the group is in a unique position and has strong credibility to participate in the global sports betting B2B market.
“With our extensive live betting offer with over 2,000 live events per month and our in-house risk management we have a very strong offer,” he said.
The group is evaluating how to structure the Unibet B2B business in order to protect the integrity of the B2B customers and to maximise the shareholder value of the Unibet shareholders.
As a first customer, Unibet has signed a three-year exclusive deal with Paf, licensed by the Åland Provincial Government, for the provision of a full sports betting B2B solution. The scope of the services includes odds compiling and risk management on an in-house developed proprietary system for fixed odds betting.
Paf will also become a customer for sports betting pool products - SuperToto and SuperScore - offered by Unibet.
Referring to the size of the market, Unibet highlighted that the gross gaming revenues for the global sports betting market is estimated to be US$40.9 billion for 2009 and the forecast for 2012 is that the global sports betting market will grow to US$43.4 billion.
