Mobile gambling specialist Probability plc has entered into a multi-year agreement with FremantleMedia Enterprises (FME) to licence a number of popular entertainment show brands as the basis for creating mobile slot games.
The entertainment shows under non-exclusive licence from FME are: The X Factor, The Price Is Right, Play Your Cards Right, Blankety Blank, Sale Of The Century, and Hole In The Wall.
Probability will develop and distribute mobile slot games based on these titles to its 400,000 plus mobile customers.
On the deal, Charles Cohen, chief executive officer, Probability, said, “Slots are our most popular and profitable product segment, and I am confident that games based upon these brands will add significantly to our offering.”
He added that the brands themselves are “instantly recognisable and inspire loyalty and affection from the public”.
The company offers over 30 mobile games and in the portfolio are a number of games derived from well known brands licensed from third parties including Grease and The Italian Job (licensed from Paramount) as well as Trivial Pursuit and Connect4 (licensed from Hasbro).
Probability secures rights for FremantleMedia’s TV brands
Published on Apr 14, 2009
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