Bullet Business

Parlay Entertainment has signed a three-way relationship with Atacmedia and Beast Gaming.
 
As part of this new relationship, Beast Gaming will license and market Parlay’s Bingo and side game products through Parlay’s managed services offering, Parlay Game Services (PGS), across a current client base of 15 gaming marketing partners that run within their European bingo network.
 
Atacmedia is an audio-visual content specialist which develops new video-rich gambling and gaming content for broadcast, the Internet and mobile. The company’s `Live Presenter Bingo’ is offered in both 90-number and 80-number formats and is hosted on Beast Gaming’s Alderney-licensed technology platform. This new tri-party relationship will also see the launch of Atacmedia’s Live Presenter Bingo services on Parlay’s PGS network.
 
Atacmedia stated that this alliance means the company can offer all online partners its Live Presenter Bingo product combined with flash bingo and side game products as well.