Bullet Business

Virtue Fusion and Endemol have agreed to introduce `Deal Or No Deal Classic’, a fixed-odds version of the popular game based on the TV game show from the entertainment programming group.
 
The new version will be a fixed odds game – ensuring winning players walk away with a guaranteed cash prize. It sees players offered a ‘deal’ by the banker at the end of each round to guarantee a cash prize.
 
Deal Or No Deal Classic kick-started the rise of branded games and it is still is one of the most compelling and successful on the market, said Jurian Van Der Meer, head of products and brand exploitation for Endemol UK.
 
Virtue Fusion would be rolling the new game out across its network of more than 20 licensees boasting in excess of 30,000 daily players.
 
It was in September last year when Endemol UK signed an exclusive brand and software licence agreement with online bingo licensor Virtue Fusion (Alderney). This exclusive deal licensed Virtue Fusion to develop a Deal or No Deal bingo game, combining elements of the successful TV show and traditional bingo games.