Dragonfish, the independent B2B division of 888 Holdings, has launched a new standalone bingo network, Bingo Hollywood.
The new brand combines Hollywood glamour, celebrity gossip and bingo entertainment.
Dragonfish highlighted that the online bingo market in the UK is continuing to grow, and there remain opportunities for brands to obtain significant market share.
Dragonfish will provide Bingo Hollywood with a fully managed bingo solution, including software and a selection of marketing services.
In addition, Dragonfish will provide the new standalone bingo network with a suite of Quickplay instant format games including slots, blackjack, virtual sport and scratch cards.
The launch of Bingo Hollywood is being supported with a TV advertising campaign in the UK and numerous launch promotions.
The 40-second commercial revolves around an award ceremony. As per a review done by BallsupBingo, the commercial shows the Bingo Hollywood superstar nominees: Mandy for her 300% first deposit bonus;
Gloria for her exclusive Goodie Bags worth £200; Hollie for her £4,000 exclusive movie premiere weekend. The review says, “This all ends with the winner being announced and although quite cheesy, the winner is You!”.
