Online bingo brand Foxy has moved into the online shopping arena. The new initiative, foxystreet.com, is owned by Cashcade Ltd.
Foxy Street has made its debut with several product categories. These include Home & Garden, Technology, Health & Fitness, Jewellery, Fashion and Outdoor & Leisure. Plus, the company has also introduced FoxyBingo.com branded offerings such as mug, cotton bag etc.
According to the company, items on the portal are available for the UK mainland only.
The newly launched site also allows existing players to earn loyalty points as they shop.
The company mentioned that from time to time the portal will run offers where users can earn Foxy Bingo Bingo Points for money spent on Foxy Street. These will be advertised on the site.
In terms of synergy between its online bingo and online shopping platforms, the company says it is must for users to enter their Foxy Bingo username when registering on Foxy Street.
Foxy brand stretched to e-commerce platform
Published on Sep 15, 2009
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