Betfair has come up with an unscripted ad campaign, called Betfair Front Room. The TV and online ad, created by Albion London, will feature football fans.
The Front Room has been described as “a living, breathing microcosm of the Betfair betting exchange” – a platform that allows people to bet against each other rather than against a bookmaker.
To bring this to life, Albion London has cast five passionate football fans who the agency is going to film bantering, arguing and debating with each other about the week’s football events and issues, and ultimately agreeing to disagree by shaking on a bet.
The company be producing new content every week throughout the football season – more than 20 TV ads in total and also online content which will all be housed online at www.betfairfootball.com.
To dial up the engagement online, the fans will also be tweeting, blogging and updating on all the major social networking platforms. And one will be able to bet against chosen fans’ and their predictions for the upcoming games.
Albion London shared that it has built the set at Betfair’s offices in Hammersmith, where it will be shooting almost every week, editing the very next day and getting the ads on air by that weekend, in time for big games.
