bwin and the organizing committee of the Hahnenkamm race have signed a sponsorship agreement until 2012.
bwin will be exclusively present at the legendary Seidlalm curve with a 60-metre advertising board during the Super G and Downhill races. In addition, bwin will be featured prominently throughout the slalom course. The 70th staging of the world’s most prestigious skiing event will take place in January next year in Kitzbühel.
In addition to extensive branding at the courses, bwin also plans to capitalise on numerous marketing rights and activities such as PR, hospitality, marketing services and promotions.
Moreover, bwin will be present on press backdrops, at the official draw and throughout the winner ceremony.
