The bwin Group has chosen to conclude its sponsorship of AC Milan as of next season. The two entities have decided to severe ties after four seasons.
bwin Co-CEO Manfred Bodner acknowledged that AC Milan has made an “instrumental contribution to the further growth in our brand’s recognition and the promotion of our image within the market”.
For its part, AC Milan has signed a sponsorship deal with the Dubai-owned airline Emirates.
The international airline of the UAE revealed the €60 million-plus partnership in the presence of superstars Ronaldinho and David Beckham, on loan from LA Galaxy. The prestigious shirt sponsor deal, spread over five years, will become visible from the start of the 2010/2011 season.
AC Milan’s vice president Adriano Galliani said the deal could eventually be worth even more to the club if results on the field go its way.
Emirates first signed a sponsorship agreement with AC Milan in September 2007. The following year, the relationship was elevated to Top Institutional Sponsor.
Other teams sponsored by the carrier include Paris Saint Germain Football Club in France, Hamburger SV in Germany, Olympiacos FC in Greece, and Arsenal in the UK.
bwin to conclude its sponsorship of AC Milan
Published on Mar 1, 2010
| Tags: | |
|
|
