Bullet Business

Bingo.com has formed a partnership with Unibet to join the Unibet partner programme as a network operator of their multi-language and multi-currency bingo and casino systems.
 
Bingo.com players will be combined with the gaming liquidity on Unibet’s Mariabingo.com and Bingo.se websites.
 
Unibet has developed an online gaming platform (http://www.poweredbyunibet.com) and offers partners to be part of a bingo and casino network, based on leading software, social media features and all the components needed to offer a turn-key gaming solution.
 
Bingo.com has mentioned that the development is a significant one for the company.
 
“The cost of operating a full service gaming operation is significant and, to combat this, we have chosen a new strategic direction by partnering with Unibet,” said Tarrnie Williams, CEO of the company.
 
Williams mentioned that through this move, Bingo.com has the ability to maximise the value of its international traffic as it will now support over 20 languages and 10 currencies. Plus, it will also help in cost savings technology, finance, customer service and other departments that are included services in the Unibet partner programme.
 
“We have found that providing bingo in our players’ language and currency increases depositing and play. The Bingo.com URL continues to draw high levels of traffic from many countries around the world and, with the growth of online bingo, we believe we are now well-positioned to become profitable,” said Williams.