Bullet Business

Mobile Gambling

Probability’s investment programme largely completed

Probability, the AIM listed mobile gambling specialist, has indicated that the uptake of the iPhone and the Google Android platforms have shifted consumer expectations of mobile services generally, and significantly improved the prospects for mobile gambling.
 

Ladbrokes introduces its latest iPhone web app

Ladbrokes has launched its iPhone web application for sports betting. The new offering, which has been developed by Mfuse, has emerged at a juncture when the iPhone models are increasingly becoming more affordable in the UK.

Probability decides not to curtail investment

Mobile gambling specialist Probability expects to defer profitability at least until the next financial year.

The company provided this update as it has chosen to invest further.

“The key investments are in technology and people to allow us to grow faster and in more product areas,” said Charles Cohen, CEO of Probability. 

Nedplay to offer mobile casino games

Online casino Nedplay has tied up with mobile gambling solutions provider Spin3 to launch its mobile casino offering.

The company will offer 17 Java-based games and seven web-based games designed specifically for advanced smartphones like the iPhone and the Android G1.

Probability’s net gaming revenue up by 58%

Mobile phone gambling services specialist Probability has shared that 58% increase in its revenues in the year, ended March 31, has brought it close to achieving break even.

Net gaming revenue increased by 58% to £5 million. The company ended up with £61,000 pre-tax loss compared to 2008 loss of £1,045,000.

William Hill joins mobile betting service

Cellectivity has integrated William Hill’s sports betting services into its mobile Bet2Go platform.

Fitting bingo-related activity into mobile phones

The number of consumers using their mobile phone to access content online is increasing. The continuous and stable growth in the penetration of mobile web usage is a clear indicator that mobile browsing is becoming more mainstream.

Probability signs deal with Dragonfish

Probability plc has entered into a strategic agreement with Dragonfish, the independent business-to-business division of 888 Holdings Plc.

Under the multi-year agreement, Probability and Dragonfish will develop and execute opportunities for mobile gaming and mobile lottery services in a number of territories worldwide including China, South and Central America.

Avoiding being seen as an “unsolicited” SMS sender

Online bingo operators are making steady progress with mobile phones, using it as a communication channel.

Operators, information portals and other companies in the gambling sector, all of which tend to have a sizable database, are utilising mobile text message marketing to share information about their products, tips and other services.

Spin3 introduces Mermaids Millions mobile slot game

Mobile gaming provider Spin3 has announced the launch of the online Mermaids Millions bonus slot game for mobile phones.

Mermaids Millions is the first game from Spin3 to be made available on a Java platform and as a web-based application at the time of launch. It will be available to Spin3’s mobile casino clients through the GameWire platform.