iGaming Marketing
Burnley FC, Fun88 sign deal
bwin to conclude its sponsorship of AC Milan
bwin Co-CEO Manfred Bodner acknowledged that AC Milan has made an “instrumental contribution to the further growth in our brand’s recognition and the promotion of our image within the market”.
Ladbrokes ends sponsorship of two races
According to a report filed by The Guardian, the company terminated its sponsorship of the Great Voltigeur Stakes at York’s August Ebor meeting.
Do players look beyond deposit bonuses within loyalty programmes?
The differentiation that bingo operators’ loyalty programme can provide over their increasingly stiff competition is substantial and worth every penny of investment into such a programme.
Income Access Growth Prompts a Move to a New, Larger Office Space
“Since founding Income Access in 2002, we have grown from a small team of four, to a blossoming team of close to 50
Sportingbet moves into Rugby League to build its sporting credentials
Hull Kingston Rovers has signed a deal with Sportingbet.com. The agreement will come into effect from December onwards.
bwin to sponsor Hahnenkamm race until 2012
bwin and the organizing committee of the Hahnenkamm race have signed a sponsorship agreement until 2012.
Bet365.com’s press ads found to be “misleading”
The Advertising Standards Authority has objected to two press ads featured in the Racing Post for Bet365.com.
The complainant challenged whether the ads were misleading because they did not make clear that new customers could only claim the £200 of free bets if they staked a substantial amount of their own money first.
Greenlight Forex’s TV ad fails to get clearance
The UK Advertising Standards Authority (ASA) has upheld a complaint against a TV advertisement by US-based Greenlight Forex, a foreign exchange market prediction service.
Football fans to feature in Betfair’s unscripted ad campaign
Betfair has come up with an unscripted ad campaign, called Betfair Front Room. The TV and online ad, created by Albion London, will feature football fans.
The Front Room has been described as “a living, breathing microcosm of the Betfair betting exchange” – a platform that allows people to bet against each other rather than against a bookmaker.






