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West Ham's sponsorship deal with SBO Bet has highlighted the extra care football clubs must now take when accepting cash from gambling companies.

Betfred has become the official betting and gaming partner of talkSPORT Magazine. The magazine, launched in July this year, is radio station's free weekly online-only digital publication. It already reaches to in excess of 150,000 subscribers weekly.

Betfred will provide readers with the latest odds across a range of sports via a video stream.

In an analysis related to the efficacy of online market research, high street bookmaker and online casino site Paddy Power has shared that it uses a lot of online research to test how people have reacted to its branded `stings' on TV, as well as finding out what media people are consuming and their attitudes to gambling.

A recent national press advertisement by Paddy Power plc has been disallowed by the Advertising Standards Authority.

Betfair is the new sponsor of the King George VI and Queen Elizabeth Stakes, which will be run for £1 million for the first time in 2009 (£850,000 in 2008).

The sponsorship will run initially for five years as the centerpiece of a wide-reaching commercial partnership between the two parties.

The Poker Players Alliance has worked on a print campaign post the recent Washington Post and "60 Minutes" stories on cheating scandals at Ultimate Bet and Absolute Poker.

Online and land-based gaming company AsianLogic Limited has been named as the exclusive marketing partner for Asia by online 3D poker room PKR.com.

Under the terms of the agreement, AsianLogic will be responsible for developing PKR.com's customer base in Asia.

As WPT Enterprises pursues three major businesses in its emerging sponsor model of distributing the World Poker Tour television series, the ClubWPT.com online subscription business and WPT China, the company has shared that just 16 months after the Beijing-based arm of WPT Enterprises was created, WPT China National Traktor Poker Tour has hit television airwaves.

Football club West Ham is said to be on the verge of signing a new shirt sponsor after the travel firm, XL, went bust.

According to media reports, the club is close to agreeing a deal with Asia's leading online Sportsbook SBO Bet. The XL contract was worth around £2.5 million a year and the new deal will be worth around £3 million over 18 months.